For any new author, book planning, marketing, promotion, sales, and distribution is daunting at best. There’s a lot to learn, lots to do, and a great deal of goodwill and good fortune involved. I know this well, because I’m still learning & growing every day!

I’m grateful to have the support of local book stores like Main Street Books in Davidson or Park Road Books in Charlotte, who work hard to promote local authors and are generous in sharing their own experience, including what sells, what doesn’t, and why. I’m also grateful to my local Barnes & Noble store, whose manager has been an infinite source of wisdom, and whose parent office in NY has been patient and supportive of the journey, even when my launch was followed by an injury that shattered my wrist and left me unable to type or write for months. While B&N might be part of the big box empire, they’ve been an important part of my writing and publishing journey and have earned a favorable mention here.

If you’re anything like me, when it comes to launching a book, it’s the promotion bit that keeps me stuck. I don’t like it and would rather my work and insights speak for themselves. Still, organizations like the Southern Independent Booksellers Alliance make it easier. With tools, tips, lists, and links, they take some of the guess-work out of the process, while helping connect me with others who may be interested in my work.

Whether you’re an aspiring author or in the market for a new read, I urge you to support your local booksellers and check out the SIBA or your regional book alliance, too!